Although a site’s colours and font are the first thing that a visitor notices, it’s very easy for beginners to get these wrong. This is because newbies tend to go for their favourite colour schemes and fonts without really thinking how these would look when applied across a whole site and without considering whether these are the right match for the product or service they’re trying to sell.
The best tip we can share is to choose a colour scheme that is easy on the eyes, and which does not create the impression of too much clutter. We like to stick to two to three colours across the site, and maintain consistency across all pages. Nowadays, it is very popular to have a predominantly white background, especially when there is a lot of text involved, and to contrast this background with a more prominent colour in the menu and other design blocks (you can see an example of this as applied by an online casino site by clicking here).
The same goes for the typography. First of all you should use fonts that are very easy to read, such as sans-serif fonts like Arial and Helvetica. Then you should make sure to assign the same font to each design element. For example, if you use buttons, you should make sure that all the text on your site’s buttons is of the same font and size. This will also serve to give your site a professional look and feel. In the world of online marketing, first impressions count a great deal!